How did you test your business idea? Or did you just jump straight into it? Richard, Adam Balon and Jon Wright left university to find jobs in advertising and management consultancy. Four years later they got together to see if their product idea was worth anything.
After six months of testing out juice recipes on friends they decided to spend £500 on fruit, turned it into smoothies, and sold them at a small music festival in London.
They produced a big sign saying “Do you think we should give up our jobs to make these smoothies?” and had two garbage bins below it - one saying ‘YES’ and the other saying ‘NO’. After people had finished their drink they could have their say.
The Yes bin was full at the end of the weekend so they resigned the next day and got started building their new business.
After finding £250,000 in funding Innocent Juice now commands a 30% slice of a market with a retail value of about £50m, according to AC Nielsen.
Thrive started with one site, and that worked so we didn't stop!
Have you got an idea waiting to go? Go test it!